i for ingenious
JACKIE KEMP from online publication "Journalist's Handbook" April 4 2011.
The i – a concise version of the Independent newspaper priced at a very reasonable 20 pence a day or £35 a year – appears to be doing rather well. ABC sales figures at the start of this year were around 130,000 and are reportedly heading for 160,000 now. That is double the number of people who subscribe to the Times website and, at a time when in many newspaper groups resources have been migrating from print to online editions, it presents an interesting idea.
Could it be that there is still some mileage in the hoary old newspaper? Could there be something too in this new, sexy concept of concision?